Mark Boyd's Page

Hometown (City, State)

Cooper City, Florida

Record Label or Company Name

Pinnacle Marketing & Promotion

Stage Name

Mark

Music Occupation

Radio Representative

Genre

Urban, Urban AC, Rhythmic, POP

When did you begin creating/ working in your field?

August 15, 1990

Biography

E. MARK BOYD
9369 Sheridan Street #855  Hollywood, FL 33024  (954) 443-5001  (Cell: (305) 965-6533
markboydla@aol.com

SENIOR SALES & MARKETING MANAGEMENT
Global Business Solutions, Development & Presence

- Expert in New Business Development, Key Account Management & Account Retention
- Aggressively Develop New Markets • Strong Liaison and Negotiator

Visionary and creative sales, marketing and business development professional combining a demonstrated track record of multi-media marketing and promotional success with sales savvy. High-energy, results-oriented leader recognized for delivering the strategies and tactical action plans necessary to generate significant revenue and profit improvements building and directing customer-driven organizations. Effective public speaker. Excellent negotiation and communication skills. Solid organizer with heavy emphasis on entire customer relationship. Successfully generate and maintain professional bonds. Career performance qualifications in:

Strategic Market Planning & Budgeting  Contract Negotiation  Special Events Planning & Promotion Market Research & Data Analysis  Agency Relations  Media Vertical Markets / Due Diligence
Brand Awareness  Regulatory Compliance  Traffic & Production  Promotional Avenue Definition
Public Relations & Communications

e-Commerce  Corporate Image Campaigns  Branding / Co - Branding  New Product Launch Television, Radio, Cable, Internet & Outdoor Medium Advertising  National Contests & Promotions Competitive Market Share & Product Positioning  High-Profile Liaison
Business Community & Client Relationship Development
Marketing Collateral  Presentations  Creative Team Management & Sales Force Development
Credited with developing highly successful strategic expansion through sales, marketing and promotional solutions for a wide-range of organizations – with focus on brand building to consumer markets.
CAREER PERFORMANCE QUALIFICATIONS

 Design, develop, strategize, and deliver diversified, comprehensive, highly-successful marketing and promotional campaigns within $10MM+ budgets. Negotiate $250M+ per-project, advertising contracts.
 Develop national expansion; and, produce, manage and report on special projects.
 Increase brand awareness; identify and target niche markets; provide technical support and solutions; and, manage and analyze competitive intelligence.
 Create and oversee development of new business units; drive key accounts and new business opportunities.
 Develop and execute sales and presentation training; source and train professional presenters/sales professionals for key accounts.
 Refresh new member marketing materials; structure committees; lead key events.
 Interface with business community; broker agreements. Manage key vendors critical to core business.
 Design program packaging; create positive exposure; set product pricing.
 Generate revenue streams; oversee production budgets.
 Design and write web portal copy.
 Recruit the “right” staffs; provide multi-cultural collaboration.

PROFESSIONAL EXPERIENCE

SOBE ENTERTAINMENT • Beach, FL 2006 to Present
(Music & Video Sales, Concert Promotion, Club Ownership • 30 Employees)
Vice President of Promotion
Plan, implement and execute radio-marketing campaigns. Manage 15+ vendors. Supervise 10+ entertainment executives.
E. MARK BOYD - Page Two

~ Create and implement marketing plans, timelines, and advertising programs for music and video releases, and P&L budgeting.
~ Manage Sobe artist’s radio and marketing campaigns.
~ Contributed to radio efforts to secure music distribution deal through Fontana/Universal Music Group.
~ During tenure, Sobe was nominated for Independent Urban AC Record Label- of-The-Year, 2006.

PINNACLE MARKETING & PROMOTION, INC. • Los Angeles, CA 2004 to 2006
(Full-Service Entertainment Marketing & Promotion Consultancy)
Chief Executive Officer
Produced radio / marketing timelines and marketing plans for clients. Placed national radio advertising for multiple artists; i.e., formulated individual client budgets, set-up consumer events, radio tours, retail events, and national interviews. Managed 10 vendors. Record clients included: Virgin Records, Atlantic Records, Blackground / Universal Records, TUG Records, and Concord Records.
~ Managed radio and marketing campaign for artists Toni Braxton and Angie Stone.

MOTOWN RECORDS • Los Angeles, CA 2002 to 2004
Strategic Promotions Manager
Planned and developed campaigns at Urban Adult Contemporary format. Acted as troubleshooter for Urban Mainstream radio marketing for Motown artists. Worked with India.Arie, Erikah Badu, Brian McKnight and Dave Hollister.
~ Formed strategic alliances with non-traditional channels of distribution.

VIRGIN RECORDS AMERICA • Los Angeles, CA 1998 to 2002
Vice President / Urban Promotions
Developed and implemented urban marketing and promotional campaigns for artists; i.e., Tina turner, Lenny Kravitz, D’Angelo, After 7, Les Nubians, Mariah Carey, and Janet Jackson. Managed regional staff.
~ Instituted performance-driven culture; reduced low-value, non-sales activities.
~ Implemented consistent marketing management process, individual productivity reporting, consistent sales / marketing process and role clarity.
VIRGIN RECORDS AMERICA • Los Angeles
National Director of Promotions • 1996 to 1998

CAPITAL RECORDS • Dallas, TX 1995 to 1996
Regional Promotions Manager / Southwest Region
GIANT RECORDS • Dallas, TX 1994 to 1995
Regional Promotions Manager / Southwest Region
EMI RECORDS • Dallas, TX 1990 to 1993
Regional Promotions Manager / Southwest Region

EDUCATION

University of Texas at Arlington, Arlington, TX – Business Administration / Economics Program, 1990
University of Houston, Houston, TX - Business Administration / Accounting Program, 1983

COMPUTER SKILLS

Microsoft Word / PowerPoint / Excel / Outlook  MAC OSX

What are your goals in the music industry?

pinnaclepromotion.net/

Brief List of all Services Offered

Radio marketing and promotion.
Artist development
Project management
Budget creation and management
Marketing time line's
Marketing plans

Product Description

Entertainment consultancy

Unique Special Features/ Skills:

Urban and Crossover radio specialist. Including mix show planning and lifestyle marketing.

Please Paste Your Resume:

E. MARK BOYD
9369 Sheridan Street #855  Hollywood, FL 33024  (954) 443-5001  (Cell: (305) 965-6533
markboydla@aol.com

SENIOR SALES & MARKETING MANAGEMENT
Global Business Solutions, Development & Presence

- Expert in New Business Development, Key Account Management & Account Retention
- Aggressively Develop New Markets • Strong Liaison and Negotiator

Visionary and creative sales, marketing and business development professional combining a demonstrated track record of multi-media marketing and promotional success with sales savvy. High-energy, results-oriented leader recognized for delivering the strategies and tactical action plans necessary to generate significant revenue and profit improvements building and directing customer-driven organizations. Effective public speaker. Excellent negotiation and communication skills. Solid organizer with heavy emphasis on entire customer relationship. Successfully generate and maintain professional bonds. Career performance qualifications in:

Strategic Market Planning & Budgeting  Contract Negotiation  Special Events Planning & Promotion Market Research & Data Analysis  Agency Relations  Media Vertical Markets / Due Diligence
Brand Awareness  Regulatory Compliance  Traffic & Production  Promotional Avenue Definition
Public Relations & Communications

e-Commerce  Corporate Image Campaigns  Branding / Co - Branding  New Product Launch Television, Radio, Cable, Internet & Outdoor Medium Advertising  National Contests & Promotions Competitive Market Share & Product Positioning  High-Profile Liaison
Business Community & Client Relationship Development
Marketing Collateral  Presentations  Creative Team Management & Sales Force Development
Credited with developing highly successful strategic expansion through sales, marketing and promotional solutions for a wide-range of organizations – with focus on brand building to consumer markets.
CAREER PERFORMANCE QUALIFICATIONS

 Design, develop, strategize, and deliver diversified, comprehensive, highly-successful marketing and promotional campaigns within $10MM+ budgets. Negotiate $250M+ per-project, advertising contracts.
 Develop national expansion; and, produce, manage and report on special projects.
 Increase brand awareness; identify and target niche markets; provide technical support and solutions; and, manage and analyze competitive intelligence.
 Create and oversee development of new business units; drive key accounts and new business opportunities.
 Develop and execute sales and presentation training; source and train professional presenters/sales professionals for key accounts.
 Refresh new member marketing materials; structure committees; lead key events.
 Interface with business community; broker agreements. Manage key vendors critical to core business.
 Design program packaging; create positive exposure; set product pricing.
 Generate revenue streams; oversee production budgets.
 Design and write web portal copy.
 Recruit the “right” staffs; provide multi-cultural collaboration.

PROFESSIONAL EXPERIENCE

SOBE ENTERTAINMENT • Beach, FL 2006 to Present
(Music & Video Sales, Concert Promotion, Club Ownership • 30 Employees)
Vice President of Promotion
Plan, implement and execute radio-marketing campaigns. Manage 15+ vendors. Supervise 10+ entertainment executives.
E. MARK BOYD - Page Two

~ Create and implement marketing plans, timelines, and advertising programs for music and video releases, and P&L budgeting.
~ Manage Sobe artist’s radio and marketing campaigns.
~ Contributed to radio efforts to secure music distribution deal through Fontana/Universal Music Group.
~ During tenure, Sobe was nominated for Independent Urban AC Record Label- of-The-Year, 2006.

PINNACLE MARKETING & PROMOTION, INC. • Los Angeles, CA 2004 to 2006
(Full-Service Entertainment Marketing & Promotion Consultancy)
Chief Executive Officer
Produced radio / marketing timelines and marketing plans for clients. Placed national radio advertising for multiple artists; i.e., formulated individual client budgets, set-up consumer events, radio tours, retail events, and national interviews. Managed 10 vendors. Record clients included: Virgin Records, Atlantic Records, Blackground / Universal Records, TUG Records, and Concord Records.
~ Managed radio and marketing campaign for artists Toni Braxton and Angie Stone.

MOTOWN RECORDS • Los Angeles, CA 2002 to 2004
Strategic Promotions Manager
Planned and developed campaigns at Urban Adult Contemporary format. Acted as troubleshooter for Urban Mainstream radio marketing for Motown artists. Worked with India.Arie, Erikah Badu, Brian McKnight and Dave Hollister.
~ Formed strategic alliances with non-traditional channels of distribution.

VIRGIN RECORDS AMERICA • Los Angeles, CA 1998 to 2002
Vice President / Urban Promotions
Developed and implemented urban marketing and promotional campaigns for artists; i.e., Tina turner, Lenny Kravitz, D’Angelo, After 7, Les Nubians, Mariah Carey, and Janet Jackson. Managed regional staff.
~ Instituted performance-driven culture; reduced low-value, non-sales activities.
~ Implemented consistent marketing management process, individual productivity reporting, consistent sales / marketing process and role clarity.
VIRGIN RECORDS AMERICA • Los Angeles
National Director of Promotions • 1996 to 1998

CAPITAL RECORDS • Dallas, TX 1995 to 1996
Regional Promotions Manager / Southwest Region
GIANT RECORDS • Dallas, TX 1994 to 1995
Regional Promotions Manager / Southwest Region
EMI RECORDS • Dallas, TX 1990 to 1993
Regional Promotions Manager / Southwest Region

EDUCATION

University of Texas at Arlington, Arlington, TX – Business Administration / Economics Program, 1990
University of Houston, Houston, TX - Business Administration / Accounting Program, 1983

COMPUTER SKILLS

Microsoft Word / PowerPoint / Excel / Outlook  MAC OSX

Website(s):

http://pinnaclepromotion.net/

Are you currently seeking representation?

No